Downstream Marketing and Retail

Oil and gas retail businesses are challenged to maintain margins and facing competition through high volume retailers. They must find new ways to enhance throughput per pump, re-define business-to-consumer and business-to-business interactions, and apply customer-centric models that aggregate supply and demand to manage wholesale and retail transactions. They are seeking ways to bring value-added services and products closer to customer needs, and apply pricing strategies and solutions to realize untapped profit potential.

Nyterra's downstream marketing and retail teams bring deep industry expertise and the delivery and support solutions that help companies improve margins, enhance service delivery and establish new business-to-consumer and business-to-business (B2B) models.

Downstream Retail Marketing

• Assessments for identifying opportunities and establishing a roadmap of enhanced retail capabilities 
• Retail outlet automation, including product selection, point-of-service application customization, deployment services and application support and remote infrastructure monitoring 
• Vendor managed inventory enablement, for wet stock management, to enhance product replenishment and truck utilization capabilities
• Retail marketing analytics including optimization and predictive modeling, marketing mix modeling, customer segmentation and profiling, campaign effectiveness and customized key performance indicators 
• Customer loyalty / fleet card management solutions
  

Downstream B2B Marketing

• Assessments and roadmaps for new business-to-business capabilities 
• Streamlining sales and operations planning processes and the implementation of key enabling applications 
• E-ordering solutions for B2B customers, which streamline end-consumer ordering, online billing and reliable information on delivery 
• Lube oil analysis and predictive maintenance reporting for industries that include marine, aviation, metals, oil and others 
• Aviation in-flight fueling system and global tender management work flow system
• Services that include profitability analysis and optimization, pricing process re-design, pricing platform delivery and sustainability models for pricing and profitability